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Anghami partners with Athar 2025 to power culture and innovation

Nour Sawli by Nour Sawli
October 1, 2025
in Music, What's New
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Part of its ongoing commitment towards encouraging and empowering local talent

Riyadh, KSA, 01 October 2025: Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa, has announced its partnership with Athar – Saudi Festival of Creativity 2025, joining as a General Partner to champion creativity, culture, and innovation across the region. 

Reflecting its commitment to celebrating talent that pushes the boundaries of creativity and communication, Anghami will host Athar’s official podcasts on its platform, extending the conversations, insights, and learnings from the festival to millions of listeners digitally. As well as this, the company will also sponsor the ‘Marketing Communications Team of the Year’ Award.

Throughout the event, Anghami will also be hosting a live DJ artist booth, creating a vibrant and immersive experience that mirrors the brand’s role within the region as a cultural driver for young audiences. Together, these initiatives reinforce Anghami’s vision of fostering innovation and impact while supporting Saudi’s growing creative economy.

“At Anghami, our purpose goes beyond streaming: we’re here to empower talent, drive innovation and cultural impact across the region. To us, partnering with Athar is a natural extension of that objective, bringing together the brightest creative minds and celebrating the power of ideas, music, and innovation.” Says Eddy Maroun, Co-founder at Anghami.

Kamille Marchant, Athar Festival Director reflected a similar sentiment: “We couldn’t be more excited to welcome Anghami, alongside so many major industry players, as we bring Athar Festival’s biggest and boldest edition yet to life. As one of the Middle East’s leading music and entertainment platforms, Anghami’s presence at the festival will amplify our message and support us in delivering an unforgettable experience for the creative marcomms community.”

This collaboration underscores Anghami’s wider mission to empower talent, inspire innovation, and amplify Arab voices on the global stage; continuing to build meaningful connections with audiences while shaping the future of entertainment and creativity across Saudi Arabia and the wider MENA region.

-End-

About Anghami
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and International music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world. Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising more than 100 million songs and licensed content from leading Arabic labels, independent artists and global distributors, available for 120 million registered users. Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content.

Anghami also operates OSN+ is the region’s leading local premium streaming service, featuring an incredible line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Paramount+, Endeavor Content, MGM, and Sony, the platform ensures the latest content at the same time as the US, including critically acclaimed series and must-see movies, as well as world-class Arabic original content and OSN+ Originals.

Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. To learn more about Anghami, please visit: https://anghami.com
OSN+ can be accessed through all your favorite devices, including major TV platforms, all iOS, and Android devices, and from the web. Find out more and stream now at www.osnplus.com

For further information, please contact:
Umar Gulamnabi – Associate, Integrated Media, Current Global
osncg@currentglobal.com
+971 56 827 1966

Tags: anghamiAthar FestivalKSA
Nour Sawli

Nour Sawli

Marketing Executive

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