As anticipation builds for the global premiere of House of the Dragon Season 3, one of television’s most iconic symbols is brought to life against the UAE desert backdrop, celebrating the return of a global phenomenon for audiences across the region.
Dubai, UAE, 8 June 2026: OSN+, the exclusive home of HBO content in the region, has staged a dramatic desert spectacle inspired by the battle for the Iron Throne, ahead of the global premiere of House of the Dragon Season 3.
The cinematic activation transformed the UAE desert into a striking visual masterpiece, placing the Iron Throne at the centre of an epic scene framed by two silhouetted knights against the vast desert landscape.
Created to mark the highly anticipated return of House of the Dragon for its third season, the stunt reimagines one of the series’ most defining symbols through a regional lens, placing MENA audiences at the heart of a global entertainment phenomenon.
The activation reflects OSN+‘s commitment to creating culturally resonant moments that connect regional audiences with the world’s biggest stories. By staging the moment in the iconic landscape of the UAE desert, the brand brings the scale and atmosphere of the Dance of the Dragons to a region that has long served as a canvas for epic global storytelling.
The campaign also sees a delegation of regional creators attending the show’s global premiere in London, bringing the moment directly to audiences across MENA.
Teresa Rio, VP Marketing, OSN+ and Anghami, said: “The excitement surrounding House of the Dragon across MENA has been impossible to ignore. This is one of those rare series that becomes a global conversation long before a new episode airs. As the exclusive home of HBO content in MENA, we wanted to create a moment that reflects the scale of that anticipation while bringing the story beyond the screen in a way that feels relevant, memorable, and uniquely rooted in the region. By bringing the world of House of the Dragon into the UAE desert, and connecting regional creators to the series’ global premiere, we’re celebrating the return of a cultural phenomenon in a way that feels both meaningful and relevant to audiences across MENA.”
OSN+ continues to bring the world of House of the Dragon to audiences across MENA, celebrating the season’s return with immersive moments designed for regional resonance.
Following the global premiere in London this week, House of the Dragon Season 3 airs exclusively on OSN+ across MENA, with new episodes weekly from 22 June.
Stunt film here
More You with OSN+, here
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About OSN+
OSN+ is the region’s leading premium streaming service, featuring an impressive line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Endeavor Content, MGM, and Sony, OSN+ delivers the latest content concurrently with the US, including critically acclaimed series and movies as well as world-class Arabic content and OSN+ Originals.
With exclusive rights to first-run Max Originals and Warner Bros. Pictures feature films, OSN+ is the premier destination for Warner Bros. Discovery content. As the exclusive home of HBO across the MENA region, OSN+ provides unparalleled access to the studio’s globally acclaimed series and specials.
Following its merger with Anghami in April 2024, the Arab world’s leading music streaming service, the platform offers an enhanced streaming experience that includes 18,000 hours of premium video content and over 100 million songs and podcasts, providing customers with a comprehensive and unique entertainment ecosystem.
OSN+ can be accessed through all your favorite devices, including major TV platforms, iOS, Android devices, and the web.
Find out more and stream now at www.osnplus.com.
About OSN
OSN Group is the leading premium entertainment provider servicing 22 countries across the MENA region. The Group delivers a world-class ecosystem of content through its key divisions: OSN+, OSNtv, and Anghami, alongside dedicated B2B offerings in every market. As the exclusive home for HBO and Warner Bros. Discovery content in the region, OSN Group is known for broadcasting the latest global hits—including Western, Arabic, and Turkish content—concurrently with the US.
The Group’s mission is driven by three key pillars: a customer-first approach, unrivalled exclusive content, and unbeatable value. By combining global studio partnerships with original local productions and the region’s leading music streaming service, OSN Group provides an integrated digital entertainment experience across the Middle East and North Africa.
For further information, please contact:
Umar Gulamnabi – Associate, Integrated Media, Current Global
osncg@currentglobal.com
+971 56 827 1966
