A modern, sonic-led campaign engineered to translate genres into sound, drawing from its flagship shows and redefining how streaming platforms can build memorability at scale.
Dubai, UAE, 27 March 2026: OSN+ has unveiled a multi-genre brand anthem built around its core content genres, introducing a distinctive sonic direction for the platform and a new approach to platform-level storytelling.
Blending drama, horror, thriller, action and comedy within one cohesive composition, the anthem was designed as a “sonic map” of OSN+, where each segment reflects the emotional DNA of a genre, expressed through the platform’s key titles, with lyrics designed to capture the tone and narrative of flagship series without explicitly naming them.
While the campaign brings together multiple titles across each genre, it reframes how they are presented, shifting from isolated title promotion to a more connected, genre-led narrative that builds a more unified and recognisable brand signal across the platform’s content. The campaign was fully conceptualised and executed in-house by OSN+’s creative and marketing teams, highlighting a continued investment in building proprietary creative capabilities.
“We wanted to create something audiences don’t just hear, but recognise instantly,” said Teresa Rio, VP, Marketing & Brand at OSN+ & Anghami. “This isn’t just a campaign asset, it’s a creative approach designed to make our genres and stories immediately identifiable as OSN+.”
The anthem was developed through a hybrid creative process, using AI as a creative accelerator to rapidly prototype and test over 160 variations of lyrics, rhythm, and structure, before being refined by in-house creatives and music specialists.
Music expertise from within the OSN group ecosystem supported the development, ensuring both technical precision and cultural relevance. The campaign launches alongside key titles including the new seasons of Euphoria and FROM, among others.
Designed as a flexible campaign asset, the anthem will extend across advertising, social media, platform interfaces, radio and cultural moments, creating a consistent and recognisable audio signature across every audience touchpoint.
The anthem will roll out across the UAE, Saudi Arabia and Kuwait as part of OSN+’s wider 2026 campaign, integrating across key audience touchpoints throughout the year.
By translating genres into sound, OSN+ is using music as a strategic memory driver, strengthening brand recall and creating a consistent and recognisable presence across every touchpoint.
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About OSN+
OSN+ is the region’s leading premium streaming service, featuring an impressive line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Endeavor Content, MGM, and Sony, OSN+ delivers the latest content at the same time as the US, including critically acclaimed must-see series and movies as well as world-class Arabic content and OSN+ Originals.
With exclusive rights to first-run Max Originals and Warner Bros. Pictures feature films, OSN+ is the premier destination for Warner Bros. Discovery content. As the exclusive home of HBO across the MENA region, OSN+ provides unparalleled access to the studio’s globally acclaimed series and specials.
Through its merger with Anghami in 2023, the Arab world’s leading music streaming service, the platform offers an enhanced streaming experience that includes 18,000 hours of premium video content and over 100 million songs and podcasts, providing customers with a comprehensive and unique entertainment ecosystem.
OSN+ can be accessed through all your favourite devices, including major TV platforms, iOS, Android devices, and the web. Find out more and stream now at www.osnplus.com.
About OSN
OSN is the leading service for premium entertainment, servicing the MENA region in 22 countries, featuring exclusive and in-demand premium global and local hit TV series and films. OSN delivers content across multiple divisions, including OSN+, OSNtv, and B2B offerings, in every market. Home to the most compelling content from around the world, OSN spearheads premium content, including Western, Arabic, Turkish, and more, across its divisions. It is distinctively known for broadcasting the latest content on the same day as the US, featuring popular series, blockbuster movies, and the best in kids’ and lifestyle programming.
OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content, and unbeatable value. By seamlessly bringing together Global Network Partnerships, Studios, and Originals, along with reimagined Linear channels, OSN provides an ecosystem of entertainment.
For further information, please contact:
Umar Gulamnabi – Associate, Integrated Media, Current Global
osncg@currentglobal.com
+971 56 827 1966
