• Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
  • Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
Anghami
No Result
View All Result

The design behind discovering new music

Salim Batlouni by Salim Batlouni
November 30, 2015
in Product
Share on FacebookShare on Twitter

In less than 3 years, Anghami app unbelievably became the status quo for discovering new music in the Middle East.

Hits come out every week, and they’re propagated on the radio, TV, billboard ads, shopping malls, bars, cafes. People also actively search for new music that suits their taste. They follow artists on social media, look up blogs, go on YouTube, search for pirated music, walk into a music store. Talking about artists’ latest releases is also a common topic when hanging out, especially among teenagers. New music is instantly picked up by DJs, and crowds often like a club because of the fresh hits they play.

With all that said, Anghami might be the best place to discover the newest music. This is due to the team doing a great job at collecting new songs as they are released, distilling it to show what’s relevant to each user, and communicating it as soon as the music come out. Users are coming to rely solely on Anghami as their one-stop shop for discovering hot new music.

Anghami gets all the new music as soon as it gets released. At an international level we are on par with other music outlets — it’s very rare that we get a single even a few days late. On the local scene in the Middle East, Anghami is way ahead — plenty of releases by big artists (and small as well) are released exclusively on Anghami, before any other place, even YouTube, radio and TV. Except when we hear the Anghami voiceover on the radio or in a club because they’re playing a song exclusive to Anghami.

With a stampede of new songs coming in, the engineering team does an extensive job distilling and displaying the new music in the home screen so it is tailored to each user’s musical taste. Which new songs should we show to a user? At a basic level there’s the artists a user follows. But we also consider the artists a user played several times. What about a release by a big artist that fits in someone’s musical style? Or hot new artist who doesn’t have many followers but fits well to a user’s style? These cases are a fine line that we iterate on constantly.

Identifying which songs to show is only part of the equation. A big issue is how long a new song should show up for. Since Arabic music is released less often than international music, we keep Arabic songs for longer. It also depends on the user: if they follow many artists and new songs are coming in, then even songs released yesterday might become history. But even if a user doesn’t have many followed artists, we fill out the user’s new songs with other popular new songs that suit their style. That’s because we want to show users that Anghami is alive and has new songs coming in all the time.

Another issue is how the new songs should be ordered. Newer songs show up before older ones. If many songs were released on the same day, we start by the most popular artist. With that said, artists the user follows should show up before merely popular artists, regardless of who released first. This is to engage the user as soon as they open Anghami.

A personalized and ordered set of songs have to be processed for 16 million users every hour, and the engineering team did an expert job at scaling an intensive process to 16 million users.

New songs are not only communicated through our app’s home screen. We identify which songs should be sent as a push notification. Also, Anghami always chooses one new song to highlight in the home screen to make it easier to focus and not get lost in a plethora of options. We also identify which songs should be part of our social media.

With these tools in hand, Anghami created the most powerful platform for discovering new songs, and it’s paying off. Artists are now approaching Anghami to release their song exclusively and benefit from instant extensive exposure. Users love opening Anghami to discover new music. The media is using Anghami as a reference for how fast a song rises to the top. Anghami reached this point after numerous iterations, and there’s still many to come as we keep on finding ways to expose all the wonderful new music.

Tags: UX
Salim Batlouni

Salim Batlouni

Anghami Alumni, was in Anghami 2013-2019

Related Posts

Anghami Launches its 2024 in Music Campaign and Reveals Official Music Charts
Music

Anghami Launches its 2024 in Music Campaign and Reveals Official Music Charts

Abu Dhabi, UAE – 28 November 2024 - Anghami Inc. (NASDAQ: ANGH), the leading music and entertainment audio streaming...

by Nour Sawli
November 28, 2024
أنغامي تُطلق حملتها “2024 في الموسيقى” وتكشف عن الإحصائيات الموسيقية الرسمية على منصّتها
Music

أنغامي تُطلق حملتها “2024 في الموسيقى” وتكشف عن الإحصائيات الموسيقية الرسمية على منصّتها

- أطلقت أنغامي (المدرجة في بورصة ناسداك تحت الرمز NASDAQ: ANGH)، منصّة بث...

by Nour Sawli
November 28, 2024
امتلك أغنيتك المفضّلة: عودة بطولة الأصابع 2024 على أنغامي تشعل الإثارة
Music

امتلك أغنيتك المفضّلة: عودة بطولة الأصابع 2024 على أنغامي تشعل الإثارة

24 يونيو 2024 — تُعلن أنغامي (المدرجة في بورصة ناسداك تحت الرمز NASDAQ:ANGH) منصة بث...

by Nour Sawli
June 24, 2024
OSN+ Launches Premium Plan with 4K UHD and Dolby Atmos for an Enhanced Viewing Experience
Product

OSN+ Launches Premium Plan with 4K UHD and Dolby Atmos for an Enhanced Viewing Experience

The Premium Plan offers four simultaneous sessions, doubling the capacity of the standard plan while retaining access to OSN+’s...

by Nour Sawli
June 10, 2024
Next Post
Our Extraordinary Year at Anghami (2016)

Our Extraordinary Year at Anghami (2016)

  • Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    0 shares
    Share 0 Tweet 0
  • EA SPORTS™ AND ANGHAMI ANNOUNCE FIFA 23 GLOBAL IN GAME VANITY DROP

    0 shares
    Share 0 Tweet 0
  • Anghami and OSN+ Successfully Complete Milestone Transaction, Creating an Entertainment Powerhouse

    0 shares
    Share 0 Tweet 0
  • Anghami contributes to the first-ever IFPI MENA chart

    0 shares
    Share 0 Tweet 0
  • Anghami and Groover team up to support up-and-coming artists worldwide.

    0 shares
    Share 0 Tweet 0

About Anghami . Join Our Team . Go To app

© 2021 Anghami

No Result
View All Result
  • Homepage
  • Engineering
  • Product
  • What’s New
  • For Brands
  • Music
  • Life at Anghami

© 2020 Anghami blog