- Within just a week of the Season 2 launch, OSN+ has seen an 11% increase in overall subscribers with 50% opting for the premium plan.
- OSN+ app ranked as the Number 1 Entertainment app in Saudi Arabia and was among the Top 10 free apps on iOS in the region.
Dubai, United Arab Emirates – 25 June 2024: The OSN+ premiere of House of the Dragon Season 2 has shown remarkable results, with the series achieving an impressive average reach of 40% across the streaming platform’s active subscriber base in just one week.
Season 2, which premiered on 17 June, has attracted a 175% increase in new subscribers to the platform compared to the first season launch in 2022. OSN+ has also seen unprecedented engagement, with 50% of new users opting for the Premium Plan, the newly launched subscription package providing users with a heightened entertainment experience through the inclusion of 4K UHD and Dolby Atmos.
On launch day, OSN+ ranked as the Number 1 Entertainment app in Saudi Arabia and was among the Top 10 free apps on iOS in the region. Additionally, the platform experienced a 210% surge in app downloads across the Apple App Store and Google Play Store. Overall, OSN+ has recorded an 11% growth in subscribers since the season’s launch.
Elie Habib, CEO of OSN+ & Anghami: “The launch of House of the Dragon Season 2 has showcased the strong demand for premium viewing experiences in our region. With 50% of new users choosing our 4K UHD Premium Plan, it’s clear that MENA audiences are eager for top-quality content paired with cutting-edge technology.”
As part of the global ‘Raise Your Banners’ campaign, the launch was bolstered by a dynamic digital campaign and immersive activations across the region, resulting in an astounding 17.2 million post impressions across social media channels, with influencer-led content reaching 10 million people. OSN+ also reported 109-million-page impressions.
The second season of House of the Dragon continues to capture the hearts of viewers with weekly episodes premiering every Monday, reinforcing OSN+’s position as the exclusive home for HBO content in the MENA region.
Join the excitement and start streaming now at www.osnplus.com.
-ENDS-
About OSN+
OSN+ is the region’s leading premium streaming service, featuring an impressive line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Endeavor Content, MGM, and Sony, OSN+ delivers the latest content at the same time as the US, including critically acclaimed must-see series and movies as well as world-class Arabic content and OSN+ Originals.
With exclusive rights to first-run Max Originals and Warner Bros. Pictures feature films, OSN+ is the premier destination for Warner Bros. Discovery content. As the exclusive home of HBO across the MENA region, OSN+ provides unparalleled access to the studio’s globally acclaimed series and specials.
Through its merger with Anghami in 2023, the Arab world’s leading music streaming service, the platform offers an enhanced streaming experience that includes 18,000 hours of premium video content and over 100 million songs and podcasts, providing customers with a comprehensive and unique entertainment ecosystem.
OSN+ can be accessed through all your favourite devices, including major TV platforms, iOS, Android devices, and the web. Find out more and stream now at www.osnplus.com.
About Anghami Inc. (NASDAQ: ANGH)
Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa (“MENA”) region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA’s music catalog, reshaping the region’s entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami’s position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
To learn more about Anghami, please visit: https://anghami.com.
For media inquiries please contact:
Cham Alatrach
cham.alatrach@ipn.ae
+971 58 596 7729
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