Dubai, UAE– Anghami, the leading Music and Entertainment streaming platform in the Middle East and North Africa (MENA), and independent agency ‿ and us have secured multiple prestigious awards at the annual Dubai Lynx Festival as a result of their recent joint collaboration in bringing SOLE MUSIC to life – a revolutionary technology that enables the deaf to feel the rhythm of the music.
Dubai Lynx is the ultimate celebration of creative excellence in the advertising and communications industry in the MENA region. The three-day festival brings together the brightest minds, creative talents, and thought leaders to showcase the best work across various categories. SOLE MUSIC’s recognition at this year’s festival was a reflection to Anghami’s unwavering commitment to fostering innovation and collaboration in the region.
During the event, SOLE MUSIC won three prestigious awards, including Gold in the Film Craft category, Silver for Entertainment, and Bronze in the Digital category, besides being shortlisted seven times across various categories.
The partnership between Anghami and ‿ and us Agency brings a groundbreaking technology to the deaf, allowing them to experience music through the soles of their feet, no matter where they are. The partnership reflects Anghami’s mission to provide an inclusive platform for music lovers – MUSIC IS FOR EVERYONE.
“SOLE MUSIC’s groundbreaking technology has been a game-changer in the music industry and beyond. It was no surprise to us at Anghami that SOLE MUSIC received multiple awards at the Dubai Lynx Festival, as we knew its impact was profound. We are proud of this collaboration with ‿ and us Agency. We believe music is for everyone and we remain committed to our mission of promoting diversity and inclusivity in all aspects of our work.” said Ramy Al Kadhi, Anghami’s Head of Commercial, speaking on the awards SOLE MUSIC received.
Fadi Yaish, Founder and Chief Creative Officer of ‿ and us who won MENA Independent Agency of the Year 2020, 2021 and 2023, added: “Sole Music is a great testimony of client and agency collaboration. It is what advertising and marketing represent today. Product design and development, not just ads.
Sole Music is almost 2 years long of development and hard work and I am very happy our client got acknowledged for their efforts and intentions to help the hearing-impaired community and bridge the gap between sound and silence.”
The Lynx Awards SOLE MUSIC received are a testament to Anghami’s commitment to pushing the boundaries of collaboration across the Arab World. With cutting-edge campaigns, Anghami sets the industry bar higher as it continuously redefines the standards of a dynamic ever-evolving Music and Entertainment platform.