We partnered with SNAPCHAT to promote regional talent from MENA to the world.
The innovative partnership will feature Anghami’s English and Arabic music in SNAPCHAT’s augmented reality Lenses, for the first time giving SNAPCHAT users in MENA the opportunity to discover and play with new music. These partnered music Lenses will be available in the Lens carousel to SNAPCHAT users in the MENA region beginning today, with a Lens featuring the hit song “Serr El Hayat” by Aseel Hameem.
Elie Abou Saleh, VP GCC at Anghami, says: “In support of our mission to strengthen the talent across MENA and share it with the world, we are partnering with SNAPCHAT to distribute for the first time new and trending music tracks from regional talents in SNAPCHAT’s unique augmented reality Lens experience. With SNAPCHAT, we are able to grow music recognition in a way that’s fun and engaging, which helps artists gain exposure and expand their reach to new fans across the world.”
Anghami and SNAPCHAT have previously collaborated via the integration of SNAPCHAT’s StoryKit, allowing Anghami users to share their favorite songs to their SNAPCHAT Stories, and use their Bitmoji in Anghami’s chat service.
Scan the below snapcode to use the lens