Following its merger with OSN+, Anghami has chosen Bitmovin’s VOD Encoding to encode over 40,000 video files, bringing the best video content to the MENA region on one platform.
[Abu Dhabi, UAE – July 16, 2024] — Bitmovin, a leading provider of video streaming infrastructure, announces that Anghami (NASDAQ: ANGH), the leading multi-media technology streaming platform in the Middle East and North Africa (“MENA”) region, has selected its VOD Encoding, deployed on Amazon Web Services to encode its expansive catalog of content in the highest quality at speed and scale.
Anghami recently completed a landmark deal and merged with the Dubai-based streamer OSN+, the leading video streaming platform for premium content, to become the first platform in the Middle East and North Africa to provide customers with premium film, TV, and music for a combined user base of over 120 million users. The joint venture aims to build a new and exciting media ecosystem that leverages Anghami’s existing tech stack and huge music catalog with OSN+’s rich library of premium content.
Anghami took the lead in evaluating its existing technical infrastructure and identifying opportunities to optimize it, ensuring it was well-placed to seamlessly introduce OSN+’s film and TV library onto its platform. Recognizing the need for a VOD Encoder capable of encoding a vast content catalog at the highest quality in the shortest time possible, Anghami selected Bitmovin’s award-winning VOD Encoder. This choice was driven by its ability to deliver unrivaled viewing experiences with innovative encoding features and support for the latest and most efficient codecs.
“Making our vision for our joint offering a reality requires a robust and reliable underlying technology infrastructure that ensures we can offer our users a truly immersive and personalized multimedia experience,” said Elias Khoury, VP Information & Content Systems at Anghami, “Bitmovn’s VOD Encoder is proven in the market, and the Bitmovin team has impressed us with their technical expertise and understanding of our requirements and what we want to achieve. Bitmovin is a fantastic technology partner, and its VOD Encoder has surpassed our expectations and encoded over 40,000 assets in the highest rendition at lightning-quick speed.”
Anghami leveraged Bitmovin’s VOD Encoder for its Per-Title Encoding, which ensures each video asset is efficiently encoded by maintaining the highest visual quality with a customized adaptive bitrate ladder that ensures the viewer will have the best viewing experience while also reducing storage and CDN costs. Additionally, Anghami is utilizing Bitmovin’s VOD Encoder support for Dolby E to deliver an immersive home viewing and sound experience for its customers.
“We’re super excited to join Anghami on its journey with OSN+ as it aims to reimagine the entertainment experience across the Middle East and North Africa,” said Stefan Lederer, CEO and co-founder of Bitmovin. “Our VOD Encoder was built for rapid handling of entire content libraries, and we’ve proven its ability again by encoding tens of thousands of video assets ultra fast in the highest quality. This ensured OSN+’s widely watched and loved programming can join Anghami’s extensive music library as the two companies kick off their new era together.
Bitmovin’s VOD Encoder combines massively distributed processing and content-aware encoding that allows content providers to deliver high-quality video to audiences. Bitmovin’s VOD Encoder supports file-based transcoding and packaging in a single, easy-to-use product. It also provides advanced multi-codec support, including AV1, VP9, HEVC, H.264, and more support for industry-standard encryption and studio-grade forensic watermarking to cost-effectively and securely deliver video at resolutions up to 8K Ultra-High Definition (UHD). It automatically scales to optimize for any use case to maximize operational efficiency and return on investment (ROI).
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About Bitmovin
Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in Denver, Colorado, and has major offices in Vienna, Klagenfurt, Austria, as well as London and Berlin. The company has over 400 customers across the globe, including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Press Contacts
Zoe Mumba, Senior Manager, PR and Communications
zoe.mumba@bitmovin.com
With PR on behalf of Bitmovin
bitmovin@withpr.com
About Anghami Inc. (NASDAQ: ANGH):
Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa (“MENA”) region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services, and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA’s music catalog, reshaping the region’s entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami’s position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
To learn more about Anghami, please visit: https://anghami.com
For media inquiries, please contact:
press@anghami.com
Investor Relations:
ir@anghami.com
