We’re excited to announce the 2nd instalment of the “Why it matters to be Local” study conducted by Choueiri Group in collaboration with Anghami.
The insights gathered will focus on Anghami’s UAE listeners and their love for the music streaming platform.
As a melting pot of cultural diversity, the UAE’s ethnically varied population makes for a unique market in the region, where brands often struggle to build a strong emotional connection with their audience. The music industry, just like many others has also been striving hard to find its sweet spot (between local and global).
Download the full Infographic in English from HERE
Download the full infographic in Arabic from HERE
You can also download the full report in English or in Arabic.