Anghami, the leading on demand music platform in the MENA region and its exclusive media representative DMS – the digital arm of Choueiri Group, celebrate World Music Day with top brands and agencies in the UAE, Saudi Arabia, Egypt and Lebanon. For the first time in MENA, Anghami is rolling out concerts, representing local artists to perform at agencies’ offices around the region.
The platform provides advertising partners a valuable tool to create and place customized and inspiring music in ways that resonate with a wide range of cultures. The universal appeal and power of music make it an influential instrument for brands to create songs that trigger memories of messages, experiences and other moments. Music becomes a powerful way of connecting people together.
“At Anghami, we believe songs are the new form of storytelling and we are offering our studio services to help brands create and celebrate lyrics, tunes and soulful melodies that bring the world closer.Elie Abou Saleh, VP at Anghami
The platform becomes a channel for our partners to connect with their audience through the love for music. Incorporating music can deliver an emotional connection with consumers and has the ability to create a relationship with the brand.”
“The consumption of music in the Kingdom is growing exponentially, driven by a vast young generation and better accessibility, be it through online streaming, traditional radio channels or live concerts and events. Brands and agencies who understand the value of this evolution and craft the right partnership with major platforms to disrupt will lead in this “music economy”.Ahmad Haidar, MD Dentsu Aegis Network, Saudi Arabia
“We can’t deny the role music plays in people’s lives and Anghami is an essential platform for brands to leverage and evoke this specific passion point, especially in the Arab world. It gives brands a voice that sets a mood to deliver on specific objectives, whether its equity, brand awareness or connection.”Ibrahim Zantout, Associate Director – PepsiCo – OMD
Anghami is an on-demand music streaming service in the Middle East, giving more than 70 million users access to a wide variety of Arabic and International songs. Like many music streaming services worldwide, Anghami plays a major role in elevating the value of the music industry, flipping the funnel from a declining revenue market to a fast growing market that has shifted from a content owned (downloaded and purchased) to a content stream industry, driven by its mission to scale access to legal music where artists are remunerated for their streams.
About Digital Media Services (DMS)
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. Today, the Company extends a premium portfolio of online / mobile offerings, which reach 120 million Unique Browsers and serve over 3.2 billion ads per month. Aligned with Choueiri Group’s commitment to and focus on digital, DMS received a brand makeover in April 2017, which expresses its unique strength as the true voice of independent publishers.
DMS is headquartered in Dubai, with presence in key regional markets.