Dubai, 14 June 2023 – Anghami, the leading music and entertainment streaming platform in the MENA region, has partnered with Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Central Asia to empower well-being and reshape conversations around mental health. This collaboration marks a significant step forward in addressing the importance of mental health in society. Together, Anghami and Mall of the Emirates are committed to fostering supportive discussions and providing a platform for individuals to prioritize their mental health.
The collaboration set the stage for an offline activation at Mall of the Emirates during the first week of June, from June 6th until June 10th. The activation aimed to raise awareness around mental health and create a supportive environment where individuals shared their thoughts and stories. Additionally, a one-day private event was held in Mall of the Emirates, which featured a panel discussion with distinguished professionals, leaders, podcasters and members of the media, to further amplify the importance of mental health.
In May, Anghami introduced “Sukoon – Your Mindful Circle“, an initiative that revolutionizes mental health discussions and promotes inclusivity and support. Sukoon provides a safe and welcoming space for individuals to engage in conversations about neglected and stigmatized topics, including Grief, Trauma, Abuse, and Burnout. Users had the unique opportunity to interact anonymously with mental health experts through the app, sharing their questions and concerns.
“Through our collaboration with Majid Al Futtaim Shopping Malls, we are dedicated to empowering well-being and reshaping conversations on mental health. This partnership allows us to create meaningful offline experiences that provide a supportive space for individuals to prioritize their mental health. Together, we are committed to making a positive impact and fostering a stigma-free culture,” said Marian Bahader, VP of Marketing at Anghami.
“This partnership and on-site activation at Mall of the Emirates exemplifies our dedication to promoting awareness around the importance of mental wellbeing At Majid Al Futtaim, wellness stands as a fundamental cornerstone that we will persistently cultivate. This endeavor allows us to forge connections with our community and foster a wholesome environment, ensuring delightful experiences for everyone, each day,” said Fuad Mansoor Sharaf, Managing Director, of the UAE Shopping Malls, at Majid Al Futtaim Properties.
Majid Al Futtaim Shopping Malls and Anghami’s collaboration represents a significant milestone in the journey towards promoting mental well-being and initiating important conversations about mental health. By leveraging their respective strengths and resources, both organizations are working together to create a positive impact in the lives of individuals and communities.
About Anghami Inc.
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and International music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world.
Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising more than 100 million songs and licensed content from leading Arabic labels, independent artists and global distributors, available for 75 million registered users.
Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content.
Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.
To learn more about Anghami, please visit: https://anghami.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
About Majid Al Futtaim Asset Management
Majid Al Futtaim owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman. The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five joint venture community malls with the Government of Sharjah. They also operate omnichannel services including online Shoppable Mall, Digital Concierge, an AI empowered Store of the Future and the region’s first Mall of the Metaverse. All of this is powered by the UAE’s fastest growing loyalty program SHARE which offers customers a more personalised and data driven experience in the malls along with privileges like VIP Lounge access and Smart parking.
Majid Al Futtaim develops hotels that are connected, or adjacent to, shopping malls offering value, convenience and experience to guests from overseas, the region and the surrounding business community. Majid Al Futtaim owns 11 hotels in the UAE and 2 in Bahrain, all operated by international hotel brands such as Sheraton, Novotel, Ibis, Aloft, Hilton Garden Inn, Kempinski Hotel, Pullman, Le Meridien and The Westin. In 2022, Majid Al Futtaim became the first and only conglomerate in the world to be awarded the prestigious LEED Platinum certification for its portfolio of hotels.
