With millions of generated song streams, music is fundamental to drive impact for brand perception.
Anghami Studios, the new production unit for the leading music streaming platform in MENA, came to life to convey brand identity through a sound-based concept, where brands will be able to boost awareness, increase reachability, and connect genuinely with their users.
The power of audio storytelling matters, and while physical borders grew during the 2020 pandemic, audio reached users anywhere and anytime, sparking their creativity, enhancing their mood and proving to be significant more than ever. Building a brand identity through a song that resonates has the power to convert a listener into a loyal user. Anghami Studios provides smooth accessibility to brands through a streamlined process from production to roll out and distribution. The mission not only serves brands, but also local talents, increasing their streaming exposure and reachability. Local emerging talents are shaping a community that gives art meaning and brand relevance.
Sound has remarkably proven to increase brand favorability, this is where Ramy Al Kadhi, Senior Partner Sales at Anghami, elaborates on Anghami’s growing efforts to innovate in line with the newest trends, he explains: “Our studios’ 360 offerings and unmatched industry partnerships allowed us to offer the latest inventions and trends in music celebrations, while giving artists a new revenue stream and exceptional exposure”. He added: “Anghami studios plays an integral part in production, support of talent and development of the music sector in the region.”
With more than 10 million branded song streams, Anghami Studios has given a handful of clients an opportunity to improve ad recall by 42% and increase favorability by 53%. These clients include Pepsi, TENA, MAF, Galaxy, Rani Float, Shield Me and Muse amongst many others.
Anghami is the platform where music trends thrive, having audio at the heart of it. Today, Anghami Studios emerges to solve commercial challenges and engage brands with artists to create customized tracks that perfectly sync with the brand story.