Dubai, UAE – On March 8, Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA), celebrated International Women’s Day with a powerful message: THE WORLD IS LISTENING TO HER.
In a bold and unconventional move, Anghami decided to hide women’s content temporarily, reminding listeners of the impact of women’s voices on every moment of their lives.
“The absence of her voice only makes her echo louder” – Anghami’s message is a tribute to the countless women who have fought to be heard, recognized, and celebrated. It’s a call to action to support and amplify the voices of women in music.
Anghami’s move sparked a buzz on social media platforms, as users searched for their favorite female artists and songs that suddenly disappeared. The campaign redirected them to female artist profiles where they were able to “Bring Her Music Back”.
To celebrate the presence of women in music, Anghami also created a specially curated Women’s Day page highlighting women-led playlists and new releases by rising Arab female talents, featuring Amy Roko, Cosmicat, Jara and Lamia Al Malki, among others. The page is a tribute to the incredible talent, creativity, and passion of female artists in the Arab world and beyond.
The unconventional campaign is a bold and powerful statement that challenges the status quo and celebrates the importance of women’s voices and the profound impact of their absence. By removing women’s content on International Women’s Day, Anghami gave us a glimpse of a world without her voice – a world that is utterly unbearable.