• Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
  • Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
Anghami
No Result
View All Result

Anghami Teams up with Nestlé Cereals as it Becomes the First Breakfast Cereal Business to Enter the Metaverse

Qossay Alsattari by Qossay Alsattari
May 5, 2023
in For Brands, What's New
Share on FacebookShare on Twitter
  • Anghami’s exclusive partnership with Nestlé provides access to special playlists and complimentary subscriptions.
  • The Nestlé Cereal Metaclub invites fans to experience unique digital attractions in an immersive virtual world.
  • A dedicated corner aims to support the Rainforest Alliance in raising awareness for their sustainability projects and encouraging donation.

Dubai, UAE – 05 May 2023 – Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA) region, announces its launch of a collaborative metaverse experience with Nestlé to take fans beyond the cereal bowl with an interactive metaverse experience.

The Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with a digital Anghami lounge featuring specially curated playlists with complimentary Anghami Plus subscriptions.

“Living up to our purpose to “Make Breakfast Better,” we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions,” said Nehmatallah Younes, the Business Executive Officer for Cereal Partners Worldwide in the Middle East and North Africa.

Qossay Alsattari, Distribution Partnerships Lead at Anghami, commented: “At Anghami we strongly believe in innovation and in offering customers unique entertainment experiences that have a positive social impact. This initiative is a great example of innovation meeting sustainability.”

“Our Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager at Cereal Partners Worldwide, Middle East & North Africa.

With a special focus on regenerative agriculture, the Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory – modeled after Nestlé’s Karacabey Factory in Turkiye – highlights how renewable energy is efficiently used.

To enter the Nestlé Cereals Metaclub, users can simply choose their favorite avatar and start exploring the space.

Qossay Alsattari

Qossay Alsattari

Business Development Lead, joined Anghami in 2021

Related Posts

Introducing The Hub: A New Premium Branded Destination on Anghami
For Brands

Introducing The Hub: A New Premium Branded Destination on Anghami

In today’s crowded digital landscape, grabbing and holding user attention is one of the biggest challenges brands face. With...

by Nour Sawli
July 24, 2025
TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature
Music

TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature

Dubai, UAE, 17 July, 2025: Whether it’s a viral earworm, a snippet from your For You feed, or a...

by Nour Sawli
July 17, 2025
تيك توك وأنغامي يُتيحان الاستماع لألبوم نانسي عجرم الجديد “نانسي 11” مع ميزة “الإضافة إلى تطبيق الموسيقى
Music

تيك توك وأنغامي يُتيحان الاستماع لألبوم نانسي عجرم الجديد “نانسي 11” مع ميزة “الإضافة إلى تطبيق الموسيقى

دبي، الإمارات العربية المتحدة - 17 يوليو 2025: أصبح بإمكان مستخدمي "تيك توك" في منطقة الشرق الأوسط وشمال أفريقيا...

by Nour Sawli
July 17, 2025
أنغامي وهيئة الموسيقى تطلقان النسخة الثانية من برنامج “موجة” لدعم المواهب الموسيقية السعودية
What's New

أنغامي وهيئة الموسيقى تطلقان النسخة الثانية من برنامج “موجة” لدعم المواهب الموسيقية السعودية

الرياض، ٤ فبراير 2025 - أعلنت أنغامي وهيئة الموسيقى السعودية الإعلان عن إطلاق النسخة الثانية من برنامج "موجة" وذلك...

by Nour Sawli
February 4, 2025
Next Post
Elie Habib: Named as One of Arabian Business’ 100 Most Influential Arabs 2023

Elie Habib: Named as One of Arabian Business’ 100 Most Influential Arabs 2023

  • Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    0 shares
    Share 0 Tweet 0
  • Introducing The Hub: A New Premium Branded Destination on Anghami

    0 shares
    Share 0 Tweet 0
  • EA SPORTS™ AND ANGHAMI ANNOUNCE FIFA 23 GLOBAL IN GAME VANITY DROP

    0 shares
    Share 0 Tweet 0
  • Anghami contributes to the first-ever IFPI MENA chart

    0 shares
    Share 0 Tweet 0
  • Anghami and Groover team up to support up-and-coming artists worldwide.

    0 shares
    Share 0 Tweet 0

About Anghami . Join Our Team . Go To app

© 2021 Anghami

No Result
View All Result
  • Homepage
  • Engineering
  • Product
  • What’s New
  • For Brands
  • Music
  • Life at Anghami

© 2020 Anghami blog