- Anghami’s exclusive partnership with Nestlé provides access to special playlists and complimentary subscriptions.
- The Nestlé Cereal Metaclub invites fans to experience unique digital attractions in an immersive virtual world.
- A dedicated corner aims to support the Rainforest Alliance in raising awareness for their sustainability projects and encouraging donation.
Dubai, UAE – 05 May 2023 – Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA) region, announces its launch of a collaborative metaverse experience with Nestlé to take fans beyond the cereal bowl with an interactive metaverse experience.
The Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with a digital Anghami lounge featuring specially curated playlists with complimentary Anghami Plus subscriptions.
“Living up to our purpose to “Make Breakfast Better,” we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions,” said Nehmatallah Younes, the Business Executive Officer for Cereal Partners Worldwide in the Middle East and North Africa.
Qossay Alsattari, Distribution Partnerships Lead at Anghami, commented: “At Anghami we strongly believe in innovation and in offering customers unique entertainment experiences that have a positive social impact. This initiative is a great example of innovation meeting sustainability.”
“Our Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager at Cereal Partners Worldwide, Middle East & North Africa.
With a special focus on regenerative agriculture, the Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory – modeled after Nestlé’s Karacabey Factory in Turkiye – highlights how renewable energy is efficiently used.
To enter the Nestlé Cereals Metaclub, users can simply choose their favorite avatar and start exploring the space.