• Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
  • Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
Anghami
No Result
View All Result

Brands Can Now Get Behind Disney Soundtracks On Anghami

Ramy Al-Kadhi by Ramy Al-Kadhi
August 24, 2020
in For Brands, What's New
Share on FacebookShare on Twitter
  • Nielsen research shows brand association with Anghami playlists perform across key metrics including favourability (32%), ad recall (27%) and purchase intent (18%)
  • Through various in-platform solutions, brands are able to reach millions of Disney fans across the region
  • New alliance is latest addition to Disney’s local brand partnership offering 

Dubai, UAE – 24 August 2020 – anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Brands can now benefit from 100% share of voice around hundreds of Disney albums/songs, new and old, including hits such as Let It Go from the cult classic Frozen, which garnered 3.6 Million streams alone in MENA, and A Whole New World from The Aladdin album; a standout hit at 2.6 Million streams in only a few months of release on the platform. 

The collaboration with anghami is the latest addition to Disney’s already established local partnerships offering, whereby brands can engage in collaborative storytelling and connect with millions of Disney fans across the Middle East, by tapping into the power of Disney’s huge intellectual property portfolio – from the latest blockbuster movies to classic characters such as Mickey Mouse and friends.

Nielsen research has shown that previous brand associations with anghami playlists perform better across metrics such as favourability (32%), ad recall (27%) and purchase intent (18%). To support brands in connecting with their target audiences, anghami uses AI to recommend content to users, with every user enjoying a unique experience based on their listening behaviour, and with music streamed via discovery 75% of the time. Platform users can also browse categories and themes, such as Cooking or Driving, as well as browsing a Soundtracks tab available on the platform; with Disney albums placed more prominently in this section.

Martin Healy, Head of Disney Ad Sales & Partnerships for the Middle East, comments on the new agreement: “The new Disney audio opportunity on Anghami is an important addition to our local partnerships business and we’re eager to share this opportunity with new and exisiting partners. 

“With unrivalled brand affinity and millions of Disney fans in market, brands now have another powerful touchpoint to engage with this audience and positively impact their own brand affinity.” 

Tags: #BrandedContent#Disney#DisneySoundtrack#Partnership
Ramy Al-Kadhi

Ramy Al-Kadhi

Head of Anghami Studios, joined Anghami in 2019

Related Posts

Introducing The Hub: A New Premium Branded Destination on Anghami
For Brands

Introducing The Hub: A New Premium Branded Destination on Anghami

In today’s crowded digital landscape, grabbing and holding user attention is one of the biggest challenges brands face. With...

by Nour Sawli
July 24, 2025
TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature
Music

TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature

Dubai, UAE, 17 July, 2025: Whether it’s a viral earworm, a snippet from your For You feed, or a...

by Nour Sawli
July 17, 2025
تيك توك وأنغامي يُتيحان الاستماع لألبوم نانسي عجرم الجديد “نانسي 11” مع ميزة “الإضافة إلى تطبيق الموسيقى
Music

تيك توك وأنغامي يُتيحان الاستماع لألبوم نانسي عجرم الجديد “نانسي 11” مع ميزة “الإضافة إلى تطبيق الموسيقى

دبي، الإمارات العربية المتحدة - 17 يوليو 2025: أصبح بإمكان مستخدمي "تيك توك" في منطقة الشرق الأوسط وشمال أفريقيا...

by Nour Sawli
July 17, 2025
أنغامي وهيئة الموسيقى تطلقان النسخة الثانية من برنامج “موجة” لدعم المواهب الموسيقية السعودية
What's New

أنغامي وهيئة الموسيقى تطلقان النسخة الثانية من برنامج “موجة” لدعم المواهب الموسيقية السعودية

الرياض، ٤ فبراير 2025 - أعلنت أنغامي وهيئة الموسيقى السعودية الإعلان عن إطلاق النسخة الثانية من برنامج "موجة" وذلك...

by Nour Sawli
February 4, 2025
Next Post
“The Sound of Beirut” fundraiser on Anghami

“The Sound of Beirut” fundraiser on Anghami

  • Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    Anghami Files 2023 Annual Report and Announces 2024 Q1 Results, Highlighting 18% Growth in Subscribers and Significant Margin Improvement

    0 shares
    Share 0 Tweet 0
  • Introducing The Hub: A New Premium Branded Destination on Anghami

    0 shares
    Share 0 Tweet 0
  • EA SPORTS™ AND ANGHAMI ANNOUNCE FIFA 23 GLOBAL IN GAME VANITY DROP

    0 shares
    Share 0 Tweet 0
  • Anghami contributes to the first-ever IFPI MENA chart

    0 shares
    Share 0 Tweet 0
  • Anghami and Groover team up to support up-and-coming artists worldwide.

    0 shares
    Share 0 Tweet 0

About Anghami . Join Our Team . Go To app

© 2021 Anghami

No Result
View All Result
  • Homepage
  • Engineering
  • Product
  • What’s New
  • For Brands
  • Music
  • Life at Anghami

© 2020 Anghami blog