• Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
  • Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
No Result
View All Result

Brands Can Now Get Behind Disney Soundtracks On Anghami

Ramy Al-Kadhi by Ramy Al-Kadhi
August 24, 2020
in For Brands, What's New
Share on FacebookShare on Twitter
  • Nielsen research shows brand association with Anghami playlists perform across key metrics including favourability (32%), ad recall (27%) and purchase intent (18%)
  • Through various in-platform solutions, brands are able to reach millions of Disney fans across the region
  • New alliance is latest addition to Disney’s local brand partnership offering 

Dubai, UAE – 24 August 2020 – anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Brands can now benefit from 100% share of voice around hundreds of Disney albums/songs, new and old, including hits such as Let It Go from the cult classic Frozen, which garnered 3.6 Million streams alone in MENA, and A Whole New World from The Aladdin album; a standout hit at 2.6 Million streams in only a few months of release on the platform. 

The collaboration with anghami is the latest addition to Disney’s already established local partnerships offering, whereby brands can engage in collaborative storytelling and connect with millions of Disney fans across the Middle East, by tapping into the power of Disney’s huge intellectual property portfolio – from the latest blockbuster movies to classic characters such as Mickey Mouse and friends.

Nielsen research has shown that previous brand associations with anghami playlists perform better across metrics such as favourability (32%), ad recall (27%) and purchase intent (18%). To support brands in connecting with their target audiences, anghami uses AI to recommend content to users, with every user enjoying a unique experience based on their listening behaviour, and with music streamed via discovery 75% of the time. Platform users can also browse categories and themes, such as Cooking or Driving, as well as browsing a Soundtracks tab available on the platform; with Disney albums placed more prominently in this section.

Martin Healy, Head of Disney Ad Sales & Partnerships for the Middle East, comments on the new agreement: “The new Disney audio opportunity on Anghami is an important addition to our local partnerships business and we’re eager to share this opportunity with new and exisiting partners. 

“With unrivalled brand affinity and millions of Disney fans in market, brands now have another powerful touchpoint to engage with this audience and positively impact their own brand affinity.” 

Tags: #BrandedContent#Disney#DisneySoundtrack#Partnership
Ramy Al-Kadhi

Ramy Al-Kadhi

Partner Sales Manager, joined Anghami in 2019

Related Posts

Share memorable moments this Ramadan
For Brands

Share memorable moments this Ramadan

Ramadan: the biggest cultural season during which Muslim communities unite on a journey of spirituality and compassion. It's celebrated...

by Sabine Oneissy
February 21, 2021
“Elissa – The Podcast” the first Anghami Originals podcast
What's New

“Elissa – The Podcast” the first Anghami Originals podcast

“Elissa - The Podcast” the first Anghami Originals podcast Known for her empowering, inspiring and strong personality from her...

by Ghady El Hajj
February 11, 2021
Can you hear the scent? YSL Case Study
For Brands

Can you hear the scent? YSL Case Study

How YSL engaged with Anghami listeners to launch their new fragrance using the immersive audio 8D technology. The challenge...

by Sabine Oneissy
February 1, 2021
Anghami to set up global headquarters in Abu Dhabi’s fast-growing innovation hub
What's New

Anghami to set up global headquarters in Abu Dhabi’s fast-growing innovation hub

Anghami establishing global HQ and R&D centre at Abu Dhabi’s Hub71Partnership formed as part of ADIO’s new AED 2...

by Christine Habib
January 26, 2021
Next Post
“The Sound of Beirut” fundraiser on Anghami

“The Sound of Beirut” fundraiser on Anghami

  • COVID-19 Music Effect in the Middle East

    Analyzing a shift in music consumption in COVID-19 times in the Middle East

    153 shares
    Share 153 Tweet 0
  • How we shifted to Work from Home on #Covid19 with little notice

    0 shares
    Share 0 Tweet 0
  • Smarter Bots for a Happier Workplace

    0 shares
    Share 0 Tweet 0
  • 4 Years of Anghami.

    0 shares
    Share 0 Tweet 0
  • Hey Siri: Talking to Anghami on iOS

    0 shares
    Share 0 Tweet 0

About Anghami . Join Our Team . Go To app

© 2020 Anghami

No Result
View All Result
  • Homepage
  • Engineering
  • Product
  • What’s New
  • For Brands
  • Music
  • Life at Anghami

© 2020 Anghami blog