Riyadh, KSA – 15 January 2023 – Anghami Inc. (NASDAQ: ANGH), the leading music and entertainment audio platform in the MENA region, and Almarai, the world’s largest vertically integrated dairy company and the largest food and beverage producer and distributor in the Middle East, have joined forces to launch an innovative, tech-driven part of Almarai’s latest fresh milk campaign “Milk every day, is the smart way. – شرب الحليب.. سر اللبيب“. This initiative marks a pioneering step in the region, seamlessly merging education and entertainment to foster innovative awareness about food and health.
The campaign is an initiative by Almarai to promote the importance of drinking fresh milk by seamlessly blending education with entertainment. The collaboration with Anghami takes this campaign forward, amplifying engagement via personalized experiences, gamification, and storytelling. Using Anghami’s AI features, combined with Saudi Arabia’s most beloved & nostalgic voice, Rasha Rizk, parents can effortlessly create a personalized song for their child to enjoy while promoting the good daily habit of drinking fresh milk. Parents need to add their child’s name, select the song’s topic, and they are all set! Moreover, participants can share their unique songs on social media platforms.
This initiative not only creates unique experiences that raise public awareness and empower parents to educate their children but reaffirms both Almarai and Anghami’s shared commitment to support the achievement of one of the Kingdom’s Vision 2030 key pillars – the health and well-being of the Saudi society.
You can create a personalized song with Almarai on Anghami through the following link: https://landing.anghami.com/almarai
About Anghami Inc. (NASDAQ: ANGH):
The first, most established, and fastest growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and International music, podcasts, and entertainment. With an extensive ecosystem of music, podcasts, events, and more, Anghami provides the tools for anyone to create, curate, and share their voice with the world.
Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising more than 100 million songs and licensed content from leading Arabic labels, independent artists, and global distributors, available for 120 million registered users. Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group, and the Merlin Network. Anghami is constantly licensing and producing new and original content. Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic, and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.
To learn more about Anghami, please visit: https://anghami.com/
Mohammed Al Ogaily
Founded in 1977, Almarai Company is the world’s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across the GCC.
With more than 45 years of sustainable growth, Almarai Company continues to provide nutritious and healthy products to consumers of all ages with its growth stemming from its bedrock principle, “Quality you can trust”.
In addition to its high-quality dairy products, Almarai has diversified its product portfolio to include juices & beverages, bakery, poultry, infant formula, dates, and seafood products under 12 brands, including: Almarai, L’usine, 7DAYS, ALYOUM, Nura, Farm’s Select, One Bean, Almarai Refresh, Almira, Seama, Almarai Pro, Premier Chef.
In 2022, Almarai reported net income of SAR 1.76 billion on sales of SAR 18.72 billion.
To learn more about Almarai, please visit https://www.almarai.com