[Riyadh, KSA] 12 June 2024 — Anghami (NASDAQ: ANGH), the leading music and entertainment streaming platform in the MENA region, has unveiled a groundbreaking opportunity for brands: advertising on Alexa. Samsung, the renowned technology giant known for its innovative marketing strategies, seized the opportunity to become the first brand to launch an exclusive campaign on Alexa in the region.
Anghami’s integration with Alexa, as the default music player for the region, presents a revolutionary opportunity for brands to engage with audiences dynamically. Samsung Saudi’s strategic decision to secure exclusive access to Alexa’s full impressions through Anghami marks a significant milestone in the market. Leveraging Anghami’s platform and the widespread adoption of Alexa devices, Samsung achieved remarkable success, delivering an impressive 1.8 million impressions to the Saudi Arabian target audience. This strategic collaboration underscores Anghami’s unwavering commitment to innovation, offering bespoke advertising solutions that consistently yield tangible results.
“Our partnership with Samsung Saudi marks a milestone in the evolution of advertising in the region,” said Ibrahim Hashem, Senior Regional Commercial Director at Anghami. “Samsung, known for its trendsetting and innovative approach, is one of the major brands we collaborate with, always eager to explore the latest technology on Anghami. With Alexa advertising, brands can now engage with consumers in a more immersive and personalized way, tapping into the growing trend of voice-enabled interactions.”
“Anghami remains a strategic partner for Samsung, offering innovative approaches that help us reach our tech-savvy audiences, most recently through Alexa,” said Sami Khairalla, Senior Director, Mobile Division at Samsung Saudi. “These innovations from Anghami are in line with our latest generation of our Galaxy AI phones and tablets.”
Anghami’s pioneering move into Alexa advertising solidifies its leadership in the digital advertising realm. Being the first platform to introduce this cutting-edge advertising solution in the region, Anghami consistently empowers brands to forge meaningful connections with their target audience, fueling engagement and delivering quantifiable outcomes.
For brands seeking to refine their advertising tactics and harness the burgeoning realm of voice-enabled interactions, Anghami’s seamless integration with Alexa offers an enticing avenue to enhance brand visibility, foster engagement, and drive conversions within the vibrant Saudi Arabian market.
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About Anghami Inc. (NASDAQ: ANGH):
Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa (“MENA”) region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services, and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA’s music catalog, reshaping the region’s entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami’s position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
To learn more about Anghami, please visit: https://anghami.com
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