• Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
  • Engineering
  • Product
  • For Brands
  • What’s New
  • Music
  • Life at Anghami
No Result
View All Result
Anghami
No Result
View All Result

Anghami Bags Six Awards at MENA 2018 MMA Smarties Awards

Sabine Oneissy by Sabine Oneissy
February 4, 2019
in For Brands
Share on FacebookShare on Twitter
  • Anghami MMA Smarties Award.

The Technology of the Year, bestowed to Anghami, celebrates innovation in mobile marketing which includes groundbreaking new technologies and a creative use of existing technology.

Anghami, the leading music streaming company in the MENA region, won a sweeping total of six awards at the MENA 2018 MMA Smarties Awards. In the gold category, Anghami was presented Technology of the Year along with four additional prizes for its Nescafe campaign. In the Silver category, the music streaming company was presented an award for its Closeup campaign. These were produced with the support of Anghami’s exclusive media representatives DMS – the digital arm of Choueiri Group.

The Nescafe campaign won the Gold Award for Innovation, Brand awareness, Relationship building/CRM and Best in Show. These prizes recognize launch campaigns which have brand growth, development, successful awareness and customers’ focus at heart. Nescafe- Egypt partnered with Anghami to offer its audience a unique studying experience that includes a wide range and personalized studying playlists. Users were invited to “scan” the Nescafe 3in1 sachet to unlock a personalized studying playlist. 1,677 users won anghami plus for a month as a reward for engaging with the brand.

The “Closeup Valentine” campaign also won the Silver prize in the Innovation category for the creative use of technology. Closeup- Egypt partnered with Anghami to offer users a unique experience through a campaign focused on bringing people closer and celebrating their smiles. Users were invited to scan their smiles in order to unlock the playlist that fits their mood. If the camera detects one smile, users were redirected to a “single and happy” playlist. If the camera detects 2 smiles, users were redirected to a “happily in love” playlist.

Hossam El Gamal, Vice President for North Africa at Anghami, said: “For the second year, Anghami is on a winning streak of MMA Awards. We are thrilled to receive these prestigious awards. The industry continues to be on a steep growth curve, combined with our expertise and unique platform, we continue working with our partners and clients to help them communicate their innovative ideas and reach their audience in disruptive ways. Our technology evolves and develops unceasingly to offer our users the best-in-class solutions.”

DMS’ Chief Operating Officer, Michel Malkoun, also commented that: “Aligned with its long-standing commitment to innovation, Anghami has yet again been recognised for its unique flare and ability to think ahead and continue being the groundbreaking platform which it has become. The awards also reflect on Anghami’s proven track record of enabling brands with cutting-edge solutions which effectively deliver the most creative ways of reaching their target audience and promoting their offerings. We congratulate Anghami and look forward to building on their success well into the future.”

The SMARTIES Awards is a global awards program created specifically to recognize best-in-class mobile work from around the world. It is judged equally on creativity, strategy, execution, and results. DMS and Anghami received the awards at the ceremony held in Dubai. The event and awards evening gathered top influencers from brands, agencies, publishers, operators and technology providers.

Tags: awardsBrands on anghami
Sabine Oneissy

Sabine Oneissy

Ad Product Marketing Manager, joined Anghami in 2015

Related Posts

Anghami Teams up with Nestlé Cereals as it Becomes the First Breakfast Cereal Business to Enter the Metaverse
What's New

Anghami Teams up with Nestlé Cereals as it Becomes the First Breakfast Cereal Business to Enter the Metaverse

Anghami's exclusive partnership with Nestlé provides access to special playlists and complimentary subscriptions.The Nestlé Cereal Metaclub invites fans to...

by Qossay Alsattari
May 5, 2023
Anghami partners with Tamara to drive payment innovation
For Brands

Anghami partners with Tamara to drive payment innovation

Flexible interest-free installments with no hidden feeA discounted 2-year Anghami Plus plan available exclusively on Tamara Riyadh, KSA –...

by Qossay Alsattari
February 7, 2023
Mashreq and Anghami Announce Regional Strategic Partnership in the MENA region
For Brands

Mashreq and Anghami Announce Regional Strategic Partnership in the MENA region

Long-term collaboration announced with MENA’s leading music and entertainment streamingapp. Mashreq to co – create content for MENA audiences...

by Qossay Alsattari
October 5, 2022
ANGHAMI AND EA SPORTS™ PARTNER TO CELEBRATE THE LAUNCH OF THE FIFA 23 IN THE REGION
For Brands

ANGHAMI AND EA SPORTS™ PARTNER TO CELEBRATE THE LAUNCH OF THE FIFA 23 IN THE REGION

A special track produced by Outlaw Productions and music video produced by Anghami’s production arm “Anghami Studios” 3-episode live...

by Ramy Al-Kadhi
September 23, 2022
Next Post
Hey Siri: Talking to Anghami on iOS

Hey Siri: Talking to Anghami on iOS

  • Hidden Anghami Features

    Hidden Anghami Features

    0 shares
    Share 0 Tweet 0
  • Anghami files 2022 Annual Report with 37% revenue growth & announces Q1 2023 Results with 60% improvement in EBITDA

    0 shares
    Share 0 Tweet 0
  • Anghami Unveils AI Personalized Podcast Revolutionizing the Way We Consume News and Launches the First Ever AI Newsroom

    0 shares
    Share 0 Tweet 0
  • Music recognition under Anghami’s Radar

    0 shares
    Share 0 Tweet 0
  • 5 Tips to Increase Your Streams on Anghami

    0 shares
    Share 0 Tweet 0

About Anghami . Join Our Team . Go To app

© 2021 Anghami

No Result
View All Result
  • Homepage
  • Engineering
  • Product
  • What’s New
  • For Brands
  • Music
  • Life at Anghami

© 2020 Anghami blog