“During these tough times” has been on a loop wherever we go, bringing us back to a twisted reality. Being a music streaming service where users hover to escape, release, and wind back, we worked hard to get brands in on this “happy vibes” environment. Two new fun and creative ways to make brands shout to our users, saw the light and brought the force in 2020. We welcomed different ways of storytelling using music and tech.
In the past year, we gathered a team of experts that have a heavy background in song creation (ideation, lyrics, production, etc.) to create major hits! Pepsi, Galaxy, and many more brands fulfilled their dreams to become musical stars – afterall, isn’t advertising aimed at making our brands superstars? Why not pop stars, or even rockstars.
To talk numbers, these songs racked up streams and on average boosted brand love by 45% with a mix of audio ads that gained an ad recall of 70%. We got users humming on their way to stores.
Have a listen for yourself here, and dance to the tune of your favorite brands.
It doesn’t stop there! With travel being a challenge, we explored ways to get people to feel and experience places & moments through sound. This saw the birth of our augmented reality sound experiences, also known as immersive audio ads.
What is Immersive audio you ask? Here’s how our favorite audio producer, Josh, puts it simply, “Imagine listening to an audio clip where every sound element was designed to put the listener right in the middle of the action. This is Immersive Audio.”
Two brands shot over the moon with their results, Audi and YSL, reaching a CTR of over 6% with 143% ad recall and 67% in brand awareness.
Have a listen to an immersive sample we created for you. Make sure to have your headphones on and enjoy the ride!
Whether it’s a hit song, or immersive audio that blows our users away, our creative studios are here to help you from the first idea, to the grand finale.
To sum it all up, 2020 was a year of growth on anghami! In 2021, we take that growth and turn it up to maximum volume.
Make your brand sing. Reach out to us on advertise@anghami.com
